![]() The Glassdoor brand is being slowly diminished. The pandemic caused a bump again but I wonder if that’s temporary.Īll of the commenters on Mark’s post were in agreement. People searching for the site ‘ Glassdoor’ has slowly been shrinking since the takeover in 2018. The trend is most noticeable when you look at the trends on Google. All the marketing dollars I’ve seen (TV etc.) lately primarily go to Indeed. It’s a fair question from my perspective. Given the changes Indeed has already made, I suspect that Glassdoor will be a shell of its former self in another few years. What remains to be seen is if Glassdoor can stay relevant as a player in the employment branding space without original job content or if Indeed will eventually swallow it whole. Recruit is working to position Glassdoor as an employer branding arm, with Indeed being the job posting marketplace. When trying to post a job on Glassdoor, users are directed to post to Indeed, as Indeed postings now power Glassdoor. ![]() This has permitted Indeed to remain the 800lb gorilla in recruitment marketing. Over the last several years, Indeed has enhanced its offering, mirroring many of the features that allowed Glassdoor to grow: reviews, salary data, and company pages. Since that time, fewer and fewer users have been searching for Glassdoor. User searches for Glassdoor steadily increased until mid-2018, when Recruit, Indeed's parent company, purchased Glassdoor for $1.2B. Mark Parent, Founder & CEO of Ment Digital, posed the following One of my connections asked a very good question on LinkedIn the other day.
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